Holographic. Hyper. Hot. Glaze your lips, sparkle your lids and melt the algorithm. Designed in NYC, sold to Gen Z everywhere.
Mirror-shine plumping gloss. 12 holographic shades with a sweet tooth.
Watery jelly stain in 8 sun-kissed pinks and corals. The viral one.
Liquid liner with a built-in chrome charm. Six-pointed glitter, hardened.
Sprayable holographic dust. Shoulders, collarbones, anywhere the camera lives.
Started selling glaze lip from a dorm at NYU with a $400 batch and a TikTok account. Three years and 3.2M followers later we're a real cosmetics brand — same dorm-room energy, bigger shipping warehouse.
— Mira Cho, Founder & Chief Vibes Officer
For wholesale, influencer collabs and "OMG please send me a sample" emails — fill the form. For everything else, we're @y2kglow on TikTok.
140 Lafayette St, NYC
+1 646 555 0111
hi@y2kglow.com
@y2kglow